CAM Design Services
CAM Design Services is the freelance identity for my work within the design, web and photographic fields. While covering many areas, it specialises in brand identity, print and portrait photography.
The name was built around a personal nickname, connections between design and photography/videography, and provided a quick and memorable mnemonic in remembering the business. Similarly, stylistic elements referenced technical and physical aspects of photography, and had a strong use of images in brand collateral as well.
